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ChunCheng

About

Thirty-seven years in leather. We started with belts.

A Vespa, a toolbox and one craft, made properly.

N° 01Milestones

  1. 1989

    The family business begins

    Custom belts, B2B, for menswear brands.

  2. 1998

    Chun Cheng Co., Ltd. founded

    Carrying the family's belt business forward.

  3. 2002

    Wallets and bags

    Production grows from belts into wallets and bags.

  4. 2007

    Women's belts

    Into the women's belt market.

  5. 2017

    Materials from more countries

    Raw-material supply extended to China, Vietnam and Indonesia.

  6. 2022

    Overseas B2B

    Selling B2B to brands in overseas markets.

  7. 2024

    Sister brand QUALIBELT

    Launched on Amazon in the UAE and the USA.

  8. 2025

    ESG in practice

    Eco-friendly materials, eco and reusable packaging, and recycled leather.

  9. 2026

    New categories

    Bags, coffee coasters, Pilates loops, wine carriers and fashion harness accessories.

It began with our father's craft. In 1989 the family began making belts for menswear brands in Yonghe, New Taipei; in 1998 we founded Chun Cheng Co., Ltd.

For most of our history we worked behind the scenes, making belts under other brands' names. We still do. Today we also develop wallets and small leather goods — the same team, to the same standard.

In more than thirty years of making belts, what we have cared about most was never the first order — it is the tenth, and the hundredth.
Tracey Hung-we Chu

N° 02What we hold to

  • Depth before breadth

    We learnt one product completely before adding the next.

  • Built for real bodies

    Adjustable fits, extended lengths and slim widths — belts that actually fit.

  • Responsible by default

    Nickel-free plating, FSC-certified packaging and eco material options, across the range.

N° 03Where our work goes

From Taiwan, worn around the world.

Taipei