About
Thirty-seven years in leather. We started with belts.

A Vespa, a toolbox and one craft, made properly.
It began with our father's craft. In 1989 the family began making belts for menswear brands in Yonghe, New Taipei; in 1998 we founded Chun Cheng Co., Ltd.
For most of our history we worked behind the scenes, making belts under other brands' names. We still do. Today we also develop wallets and small leather goods — the same team, to the same standard.
Thirty-seven years of belts taught us to balance beauty with use.
1989
The family business begins
Custom belts, B2B, for menswear brands.
1989
The family business begins
Custom belts, B2B, for menswear brands.
1998
Chun Cheng Co., Ltd. founded
Carrying the family's belt business forward.
1998
Chun Cheng Co., Ltd. founded
Carrying the family's belt business forward.
2002
Wallets and bags
Production grows from belts into wallets and bags.
2002
Wallets and bags
Production grows from belts into wallets and bags.
2007
Women's belts
Into the women's belt market.
2007
Women's belts
Into the women's belt market.
2017
Materials from more countries
Raw-material supply extended to China, Vietnam and Indonesia.
2017
Materials from more countries
Raw-material supply extended to China, Vietnam and Indonesia.
2022
Overseas B2B
Selling B2B to brands in overseas markets.
2022
Overseas B2B
Selling B2B to brands in overseas markets.
2024
Sister brand QUALIBELT
Launched on Amazon in the UAE and the USA.
2024
Sister brand QUALIBELT
Launched on Amazon in the UAE and the USA.
2025
ESG in practice
Eco-friendly materials, eco and reusable packaging, and recycled leather.
2025
ESG in practice
Eco-friendly materials, eco and reusable packaging, and recycled leather.
2026
New categories
Bags, coffee coasters, Pilates loops, wine carriers and fashion harness accessories.
2026
New categories
Bags, coffee coasters, Pilates loops, wine carriers and fashion harness accessories.
What we hold to
Depth before breadth
We learnt one product completely before adding the next.
Built for real bodies
Adjustable fits, extended lengths and slim widths — belts that actually fit.
Responsible by default
Nickel-free plating, FSC-certified packaging and eco material options, across the range.
Where our work goes
From Taiwan, worn around the world.